Battlecard: TPI/Digital Switching (Domestic)

Neil Williams

26 Jan 2020

Details from a number of service providers have been analysed by and are published in the Battlecard: TPI/Digital Switching (Domestic). This market research is for suppliers, third party intermediaries (TPIs), investors and regulators. It provides:

  • an outline of the activities of the top TPIs in providing digital switching services for households;
  • an index and profile of more than a dozen services and their market performance (finances, employee numbers, etc);
  • a market segmentation which outlines trends and challenges.

Industry professionals can use this research to track the major issues affecting service providers. In particular, it will help energy suppliers identify who is best to engage with around customer acquisition. For service providers it gives a benchmark against competition and identifies opportunities in the market.

At a glance

TPIs are a key part of the energy market. They include switching websites, energy brokers and energy efficiency advice providers which interact with energy consumers and provide insights to licensed suppliers. TPIs can offer advice and products to assist with a range of functions including energy procurement, efficiency and management.

Over time TPI services within Great Britain’s gas and electricity retail markets have increased. Given market developments, including faster switching and smart metering, the TPI market is widely expected to evolve and proliferate.

This battlecard considers digital switching services for domestic consumers. In this market there are a number of choices for consumers and suppliers alike. Please note that the battlecard is mainly targeted at business people in retail supply (“suppliers”) and TPIs. However, its content may also be of interest to some consumers. The key sections are:

  • Marketplace Conditions: The size of the market, service penetration rates, estimated market demand, Ofgem’s roadmap and other relevant data.
  • Target Customer Segments: Profile information about licensed suppliers that goes beyond demographics and will include information about differentiators, leadership style, current mode of execution, organisational maturity and strategic focus.
  • Product Features: At its heart, the job is to act as a conduit for energy contracts offered by a supplier to a consumer. Service providers typically offer an online price comparison service for domestic gas and electricity consumers, which can be a website or an app.
  • Competitor Analysis: Going beyond key features, pricing and warranty, the service providers are mapped onto a decision matrix. Service providers considered in the battlecard are EnergyLinx, Homebox, Citizens Advice, Energy Helpline, We Flip, Switchcraft, Look After My Bills, The Energy Shop, Money Supermarket, My Utility Genius, Runpath, Simply Switch, Switch Gas and Electric, Quotezone, Unravel It and uSwitch.
  • Benchmarking: Drilling into more detail than given in a decision matrix, provides insightful benchmarks of the service providers. This includes analysis and success stories to provide a comprehensive decision support tool.
  • Golden Questions: From engagement with vendors and buyers, has an expert understanding around time, cost, scope and quality in the TPI marketplace. In particular, we have a balanced view of those questions which fuel fear, uncertainty and doubt.


The battlecard gives a broad perspective and is a valuable decision-making support tool. It includes web links for further reading and contact details for the vendors. In short, it gives stakeholders valuable market intelligence.

The value provided Logicor through their battlecard gave us critical insights into a cut-throat aspect of the competitive energy market. Their reports and presentations provide clarity and perspective in understanding complex issues surrounding our heating as a service business. David Bowen, CEO, Logicor Group

Contact to find out more about the TPI market or battlecards on other energy industry topics including shell companies, billing, CIS, market messaging, forecasting and digital marketing.